Selling: Building Partnerships, 8th Edition

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Business & Economics - Sales & Marketing
Selling: Building Partnerships, 8th...

Selling: Building Partnerships, 8th Edition

Name: Selling: Building Partnerships, 8th Edition
ISBN: 9780073530017

Stephen Castleberry, John Tanner

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Selling: Building Partnerships, 8e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text the need for salespeople to be flexible--to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning. This market-leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.

Категории:

Business & Economics - Sales & Marketing

Година:

2010

Издание:

Издателство:

McGraw-Hill/Irwin

Език:

english

Страници:

579

ISBN 10: