Branded! : how retailers engage consumers with social media...

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Business & Economics - Industries
Branded! : how retailers engage...

Branded! : how retailers engage consumers with social media and mobility

Name: Branded! : how retailers engage consumers with social media and mobility
ISBN: 9780470768679

Brennan, Bernie, Schafer, Lori

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Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.
Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!:

Provides a clear review of social media as well as the rapid changes in the development and use of mobility.
Demonstrates why retailers cannot 'wait and see', and must move rapidly
Shows how each company's social media and mobility initiatives are based on the individual personality of the company.
Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data

Категории:

Business & Economics - Industries

Година:

2010

Издание:

Издателство:

Wiley

Език:

english

Страници:

264

ISBN 10: