Business Travel and Tourism

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Business & Economics - Industries
Business Travel and Tourism

Business Travel and Tourism

Name: Business Travel and Tourism
ISBN: 9780750643924

John Swarbrooke, Susan Horner

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I have been studying the business travel market for the past year and have been surprised by how little concrete information there is on business travel as a market segment. Leisure travel can be segmented into many known categories - independent travelers, adventure travelers, voluntourists, etc. But so much less is known about sub-segments of business travel. I thought this book was very helpful at creating a theoretical framework for analyzing the business travel market and had some useful case studies for those who want to work in business travel, especially events planning and travel management. I liked the book and found it useful, although I wish that the authors had been able to provide deeper analysis of the diverse business travel market segments.

Категории:

Business & Economics - Industries

Година:

2001

Издание:

1st

Издателство:

Butterworth-Heinemann

Език:

english

Страници:

377