The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
C.K. Prahalad
How can you make a profit by selling your products and services to the poor? By giving the poor the ability to grow rich (and not just in terms of money). Prahalad's insightful book takes this idea and explores it from a business strategy perspective. By the end you will have the tools to actually make it happen. This book will increase your ability to sell your products and services in places you wouldn't ordinarily dream of. And it will enable you to change the world in the process.
Година:
2004
Издателство:
Wharton School Publishing
Език:
english
Страници:
424
ISBN 10:
0131467506
ISBN 13:
9780131467507
Файл:
PDF, 4.36 MB
IPFS:
,
english, 2004
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